2019
Creative : Corey Thorn, Tim Smith, Giles Watson
Camera: Michael Patton
Edit: Michael Patton
Creative Director: Phil VanBruchem
Agency: BWM Dentsu
Client: Bowel Cancer Australia
To encourage young Australians to ‘check their poo’, as well as educate them on bowel cancer’s tell-tale signs, BWM Dentsu created a poo-shaped Golden Nugget, valued at $5,000.
The perfect poo was designed and hand-crafted from solid 24 carat gold by master jeweller Simon West of Simon West jewellery.
Two short films following the creation of ‘The World’s Most Valuable Poo’ were created and activated through paid, owned and earned channels.