2019
Director : Michael Patton
Animation and illustration: Remy Ventura-Horta, Emma Bemrose, Charli Lin, Michael Patton
Edit: Michael Patton
Agency: Haystac
Client: CUA
CUA tasked Haystac to support its new Everyday Accounts campaign with a social content series. Research was commissioned around banking ‘mistakes’ and millennial attitudes to banks.
To bring the research to life, we created an 8-part animation series, highlighting different outcomes of the research in a light and humorous manner. These bite size pieces were seeded across CUA’s social channels and across paid media.